What does Loys do?

LOYS reinvents companies' strategic and operational branding, marketing and communications segments.

LOYS optimises. LOYS repositions.

Who is Loys?

LOYS is a small and efficient team of six, including its founder Alois Grill and his wife Alexandra.

Alois Grill Portrait

Alois Grill

Born in Aussee in Styria, Alois Grill is one of Austria's most prominent and successful businessmen in the communications industry. With Grill & Gull, and later with JWT, he spent several years managing some of Austria's top advertising companies, extending JWT Wien's business activities to Eastern Europe. He left JWT Wien after 12 years as its CEO and Partner.

In 2012, he founded LOYS Repositioning, specialising in the repositioning of companies in the branded products and marketing sectors.

Alongside his main role at LOYS, Alois Grill is also involved with other companies, such as Hagan Ski Touring, the Hagan Lodge Alpine Village and the Loser ski lifts (both in Altaussee).In the 2005 Styrian provincial exhibition on the topic of 'Fools and Visionaries' in Bad Aussee, the public elected Alois Grill as their visionary.

Alexandra Grill

Alexandra Grill Portrait

Alexandra Grill

LOYS' Agency Manager is a proven expert in the fields of communication and organisation.

Born in Salzburg, she gained her expertise in communication in Bavaria, Salzburg and Vienna. Her role at LOYS encompasses responsibility for operational customer service as well as media co-operations.

Alois Grill

What makes LOYS special?

Experience. Knowledge. An entrepreneurial approach.
Simplicity. A readiness for change.

The LOYS communication audit!

Unique in this form in Austria!

The LOYS communication audit is a comprehensive communication analysis, divided into five areas:

Strategy – Planning – Implementation – Organisation – Costs

The LOYS communication audit is an objective, independent and, above all, clear analysis. It doesn't just test the effectiveness of advertising in a superficial manner.
It's not a complex, scientific marketing study.

The LOYS communication audit is conducted by experienced, successful communication experts. With their own opinions and suggestions.

The LOYS communication audit forms the basis for clearer, quicker, more streamlined and more successful ways of communicating.

The LOYS communication audit is critical and provides surprising insights. It whets the appetite for fresh ways of thinking and acting, and is a powerful source of inspiration.

More Information: alois.grill@loys-rep.at

Who works
with Loys?

Where is Loys?

LOYS Repositioning-Agency GmbH
Muthgasse 109, 1190 Vienna, Austria

+43 1 512 20 80



Media owner:
Loys Repositioning-Agency GmbH
Muthgasse 109
1190 Vienna, Austria


Management: Alois Grill / Company Register no.: 326146b / Commercial Court, Vienna
VAT no. ATU64876637 / Business purpose: Repositioning agency / professional organisation: The Vienna Chamber of Commerce
Trade authority: The Municipal District Office for 1010 Vienna / Trade Regulation Act: http://www.ris.bka.gv.at/bundesrecht/
Bank account: Raiffeisenbank Region Waldviertel Mitte / IBAN: AT073299000000085605 / BIC: RLNWATWWZWE